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| SOCIAL MEDIA MARKETING ALL-IN-ONE FOR DUMMIES |
Marketing your business through social media isn't rocket science. here's how to apply the marketing savvy you already have to the social media your prospects are using, helping you get and keep more customers, make more sales, and boost your bottom line.
introduction.
book i: the social media mix.
? making the business case for social media.
? plotting your social media marketing strategy.
? managing your cybersocial campaign.
? joining the conversation.
book ii: cybersocial tools.
? discovering helpful tech tools.
? leveraging search engine optimization (seo) for social media.
? using social bookmarks and social news.
book iii: blogs, podcasts, and vlogs.
? developing your strategic mix.
? building your blog.
? creating a podcast.
? producing your videocast.
? measuring blogging, podcasting, and vlogging metrics.
book iv: twitter.
? getting to know twitter.
? communing with like-minded people.
? twitter applications and other delights.
? using twitter with other social media marketing.
? measuring twitter metrics.
book v: facebook.
? getting to know facebook.
? getting around on facebook.
? using facebook features.
? analyzing facebook metrics.
book vi: linkedin.
? getting started with linkedin.
? linkedin nuts and bolts.
? maximizing linkedin.
? measuring your results.
book vii: other social media marketing sites.
? weighing the business benefi ts of minor social sites.
? ning.
? myspace.
? flickr.
? maximizing stratifi ed social communities.
book viii: measuring your results; building on your success.
? delving into data.
? comparing metrics from different marketing techniques.
? tallying the bottom line.
? making decisions by the numbers.
? multiplying your impact.
? staying ahead of the curve.
index
Author : Jan zimmerman, doug sahlin
Publication : Wiley
Isbn : 9788126533558
Store book number : 107
NRS 800.00
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